Aftersales Manager

Job Description:

Salary: £45,000 to £50,000

Location: SuperBike Factory, Donington

Employment Type: Permanent, Full time

Who We Are

SuperBike Factory is Europe’s largest used motorcycle retailer, with over 3,000 bikes in stock over six locations across the UK. Founded in 2010, we’ve grown fast and continue to expand rapidly. Our workshops are the engine room of our business, and we pride ourselves on delivering safe, road-ready bikes to every customer.

Our Culture

We don’t just fix bikes – we build a culture where teamwork fuels success, innovation drives change, and passion creates smiles. You’ll be trusted to take ownership, encouraged to keep learning, and supported by a team that’s got your back.

Overview

We have a newly created opportunity for an Aftersales Manager who’ll be responsible for the efficient day-to-day management of the aftersales operations, including workshop, parts, service and accessories, ensuring high standards in productivity, compliance, and customer experience. This role focuses on productivity and efficiency of the workshop department as well as full responsibility of aftersales revenue KPIs. High emphasis is placed on data collection and analysis, health and safety compliance, and people management, driving continuous improvement in both processes and performance.

What You’ll Be Doing Day-to-Day:

• Lead day-to-day aftersales operations, maximising productivity across workshop and service functions
• Manage service planning, technician workloads, and rotas to meet operational demand
• Drive aftersales revenue opportunities across the full customer journey
• Ensure compliance with MOT, health and safety, GDPR, and Consumer Duty requirements
• Oversee team performance, including development, training, and PDPs
• Manage onboarding, performance reviews, and disciplinary processes where required
• Maintain high standards of housekeeping, tooling, and operational efficiency
• Monitor customer interactions, warranty cases, and reputation feedback
• Analyse aftersales performance data and implement improvement initiatives
• Control aftersales costs and report performance in line with P&L targets

What We’re Looking For:

Essential:

• At least 1 year as an Aftersales Manager or Workshop Manager or similar operational leadership role operating multiple services
• Experience managing budget and profit performance of the aftersales function
• Experience of automotive environment
• Experience in the motorcycle industry is preferred
• Must have workshop technician qualifications
• Proficient with CRM systems and Microsoft Office.

Desirable: MOT Level 3, Lean Six Sigma Green Belt, IOSH Managing Safely, ILM Level 3, and rele-vant riding qualifications.

Benefits:

• Netflix Membership
• Discounted Gym Membership
• Group Life Assurance
• Staff Discount on Bikes and accessories
• Cycle to Work Scheme
• Health & Wellbeing Support (mental health, fitness plans, nutrition advice, 24/7 doctor helpline)
• Enhanced Maternity, Paternity, and Sickness Pay

Aftersales Manager / Workshop Manager

Sounds interesting? Apply today and take the next step in your motorcycle career with SuperBike Factory.

We are authorised by the Financial Conduct Authority (FCA) to carry out regulated financial service activities and offer credit to consumers.  On formal acceptance of employment for the above position at Superbike Factory, successful applicants are subject to a level of pre-employment screening prior to commencing employment. The screening includes – Credit history – Criminal record/DBS check. NB. Employment credit searches will not affect your credit rating.