Digital Marketing Executive

Job Description:

Drive campaigns. Create compelling content. Elevate digital performance.

Are you a hands-on digital marketer who loves bringing ideas to life across multiple channels? Do you thrive in a fast-paced environment where creativity meets data-driven decision making? If so, this role is your chance to make a real impact.

We’re looking for a Digital Marketing Executive to power our multi-channel marketing activity — from content creation and SEO to social, email, and campaign execution. If you're passionate about shaping brand stories, driving engagement, and generating leads that matter, you’ll fit right in.

In this role, you’ll be at the heart of our digital engine — creating, optimising, and managing content and campaigns that elevate our brand and fuel growth. You will:

• Create engaging content across a variety of formats, including:
  • Brand-focused pieces: social videos, video case studies, success stories, thought leadership, employer brand content
  • Sales enablement collateral: case studies, one-pagers, eBooks, whitepapers, blogs, landing pages, and campaign assets
• Collaborate with designers and video specialists to produce high-impact visuals and multimedia.
• Optimise website content and landing pages using SEO best practices.
• Write and support email campaigns, newsletters, and nurture sequences that convert.
• Own the content calendar, ensuring alignment across brand, campaign, and sales priorities.
• Monitor and analyse content performance, offering insights and recommendations for continuous improvement.
• Work closely with marketing, sales, and senior stakeholders to turn ideas into standout digital content.
• Support the execution and optimisation of paid digital campaigns across search and social.
• Publish and update CMS content, ensuring an excellent user experience and strong search visibility.
• Contribute to monthly performance reporting across all digital channels.

• 2+ years in a digital marketing role with hands-on campaign execution - ideally in a B2B environment.

• A degree in Marketing, Digital Media, Communications, or similar - or relevant practical experience.

• Strong content creation and storytelling skills tailored to B2B audiences.
• Experience planning or producing video content.
• Sound understanding of SEO, SEM, and key social platforms.
• Practical experience with digital tools such as:
  • CMS platforms (e.g., WordPress)
  • Google Ads
  • GA4
  • CRM systems
  • SEO platforms (e.g., SEMrush)
  • Paid media & analytics tools

• Comfortable interpreting data to measure and optimise performance.
• Able to analyse channel performance to drive smarter decision making.

• Excellent written and verbal communication - particularly for high-quality content production.

• Understanding of campaign optimisation, A/B testing, and conversion rate principles.
• Familiarity with social scheduling tools like Hootsuite, Buffer, or Sprout Social.
• Experience with email marketing platforms and marketing automation.
• Basic design or visual skills (a bonus, but not essential).

You’ll play a pivotal role in building brand visibility, driving high-quality traffic, increasing conversions, and supporting lead generation across multiple channels. This is a fantastic opportunity to expand your digital marketing expertise while having ownership of meaningful projects from day one.