Digital Marketing Officer (Mandarin Speaker)

Job Description:

Senior Sales & Digital Marketing /Social media Executive – Fluent Chinese (Mandarin)
Location: Leicester with 1-2 days each week supporting site in Coventry 
Hours: Full-time, 40 hours per week (Monday–Friday, plus ad-hoc Saturdays through year as required (day off in lieu if work a Saturday) 

We’re looking for a talented Senior Sales & Marketing Executive who can help drive growth in the Chinese student market. This role blends digital sales and marketing, and team leadership, with a focus on engaging with students/parents in China.

• Fluent Chinese (Mandarin) and English language skills required.
• Due to the nature of this role we will need someone who is living in Leicester currently and is happy to drive/travel to Coventry when required. Ideally you will drive but this is not essential as other team members will be able to provide transport. We are looking for a minimum of  a 12 month contract or a permanent hire so we are happy to consider applicants ion PSW / Graduate visa's and have at least 12 months left to work without restriction.

Sales & Customer Engagement

• Respond to and follow up on enquiries via multiple platforms, with a focus on online chat, WeChat, and WeChat Mini Programme.

• Support and guide sales teams on best practice when engaging with Chinese-speaking customers.

• Create and deliver China-specific sales tools, including sales packs and training for partner agencies.

• Manage and improve customer communication processes, ensuring all leads are maximised.

• Handle escalated complaints from Chinese tenants in line with company policy.

Sales Administration

• Ensure all leads are recorded and tracked in CRM systems.

• Maintain up-to-date sales documents, pricing cards, and availability sheets.

• Manage the “Chat” platform, including settings, triggers, and users.

• Track and report weekly performance metrics to senior management.

• Provide translation support for marketing and customer materials.

• Process bookings, allocate rooms, handle guarantor documents, and manage payments.

• Assist with check-in and check-out processes, with a focus on improving the experience for Chinese students.

Marketing

• Manage Chinese social media channels (WeChat, Red), posting engaging content and updates.

• Keep agency profiles and online content updated with relevant promotions.

• Propose and implement improvements to marketing and sales processes.

• Coordinate live tours with Chinese partner agencies.

• Support and attend events such as Open Days, Welcome Parties, and Lunar New Year celebrations.

Team Management

• Line manage sales executives, including one-to-one meetings, appraisals, and training plans.

• Create weekly rotas and daily work plans.

• Approve timesheets and ensure training is completed.

• Native or fluent Mandarin speaker (additional Cantonese language skills an advantage).

• Strong sales and customer service experience.

• Excellent written and verbal communication skills in both Mandarin and English.

• Knowledge of Chinese social media platforms (WeChat, Red) and marketing practices.

• Organised, proactive, and confident managing a small team.

• Experience in student accommodation, property, or hospitality is desirable but not essential.