Group Ads Specialist

Job Description:

Overview:

We're partnering with a fast-growing multi-brand automotive group to hire a Group Ads Specialist based full-time in Burton-on-Trent. This is a team people want to join — known for its supportive culture, regular company gatherings, and continuous training investment. You will take ownership of £500k+ annual ad spend across Google, PPC, YouTube and Meta.

What You’ll Do:

• Manage and scale paid campaigns across Google Ads, YouTube and Meta
• Develop structured testing plans and optimisation frameworks
• Own budgets, pacing, forecasting and channel performance - Build dashboards for CPL, CPA, ROAS and revenue attribution
• Improve landing pages and conversion journeys with RevOps & Marketing - Maintain accurate tracking (GA4, GTM, conversion APIs)
• Introduce new channels and growth opportunities

What You’ll Need:

• 4+ years of hands-on experience managing high-spend accounts
• Expertise in Google Ads, Meta Ads and GA4
• Strong analytical skills with the ability to build high-level reporting
• Experience driving performance in lead-generation environments
• A mindset around experimentation, optimisation and scaling what works

Benefits:

• Supportive team culture people love being part of
• Regular company gatherings, training days and development opportunities
• Full-time role based in Burton-on-Trent
• Performance-led bonus
• High-impact role with major autonomy