Head of Commercial

Job Description:

Head of Commercial

Location: Leicestershire (office-based, LE8)

Permanent, Full-time

Company Overview

KSF Global Ltd has delivered bespoke, high-quality POS displays and store fixture solutions to well-known brands and retailers for 20 years. Following our recent relocation to a state-of-the-art, purpose-built HQ, the business is entering a new phase of growth with the launch of LCD & LED digital signage, self-service kiosks, ESL, and payment devices, targeting wider customer bases and new verticals (Hospitality, Health & Wellbeing). These initiatives open up new routes to market and more scalable, repeatable revenue streams.

To support this next stage, KSF Global is seeking a Head of Commercial to work closely with the MD on strategy, business development, and commercial operations to deliver sustainable sales growth across existing and new markets. This is a hands-on, senior SME role, combining strategic oversight, revenue optimisation, and operational delivery.

Role Summary

The Head of Commercial will be responsible for defining and executing KSF’s commercial strategy, driving sustainable sales growth, managing key accounts. 

Key areas of focus include:

• Build and develop outbound sales team, manage performance and coach
• Grow the existing core business of bespoke supply of POP displays and store fixtures
• Entry into new verticals (Hospitality, Health & Wellbeing, Commercial) and customer segments
• Coordinate and work with Marketing team for effective campaign execution and delivery
• Ownership of commercial data, forecasting, and performance insight to support decision-making for predictable and sustainable growth

This is a player–leader role: a practical “do-er” with a cerebral, analytical approach, capable of shaping long-term strategy while driving key deals and initiatives.

Key Responsibilities

Commercial Strategy & Growth

• Define and implement the company’s commercial strategy to achieve sustainable sales growth
• Identify and evaluate new markets, verticals, channels, and customer segments
• Translate growth targets into clear revenue plans, KPIs, and commercial initiatives
• Build and maintain revenue pipelines, forecasting, and reporting for leadership decisions
• Align commercial plans with operational capacity, margin targets, and product roadmap

Key Accounts & Business Development

• Manage strategic accounts and high-value opportunities
• Lead market entry for new products and verticals
• Support the team in securing and closing deals where required
• Collaborate with design, production, and operations to deliver commercially viable proposals

Commercial Operations & Insight

• Own commercial MI, reporting, and performance analytics
• Monitor sales, margins, customer trends, and competitor activity
• Use insights to drive pricing, product strategy, and business optimisation
• Develop scalable processes for repeatable product and service sales

Team Leadership & Collaboration

• Build, lead, and develop a small sales and commercial team (internal or outsourced)
• Mentor and support team members to improve commercial outcomes
• Encourage a performance culture focused on accountability, learning, and results

Skills & Experience Required

Essential

Proven experience in a commercial, business development, or senior sales/commercial leadership role in an SME

Strong track record in sustainable sales growth, new market development, and key account management

Experience building and developing a small sales team

Data-driven, commercially astute, and confident in MI, forecasting, and CRM systems

Strategic yet hands-on mindset

Ideally holds a degree in business, economics, or a related field

Desirable

Experience launching or scaling off-the-shelf / productised ranges

Exposure to digital, tech-enabled, or hybrid physical/digital products

Experience balancing bespoke project work with repeatable revenue streams

Involvement in channel expansion or market entry initiatives

Educational preference: Ideally holds a degree in business, economics, or a related field.

Personal Attributes

Player–leader: practical “do-er” with a cerebral, analytical approach

Strategic thinker with strong execution capability

Comfortable operating at board-level and with operational teams

Data-led, commercially rigorous, and outcome-focused

Entrepreneurial and adaptable to SME growth

Strong communicator able to influence internally and externally

Salary & Benefits

Base Salary: £60,000 - £70,000

Commission & Bonus: £10,000 – £20,000

Annual Paid Holiday: Up to 25 days

Benefit: Car allowance