Product Marketing Lead - Leading Retailer

Job description

We're partnering with an established and growing consumer retail business to find a commercially minded Product Marketing Lead to join its marketing team.

This is an exciting opportunity for a product-focused marketer who combines commercial thinking, creative storytelling and data-driven decision-making. You'll play a key role in shaping how products are positioned, promoted and brought to life across both physical and digital channels.

Client Details

A leading retail business based in South London.

4/5 days a week onsite

Description

As Product Marketing Lead, you'll take ownership of the product marketing strategy, working closely with Buying, E-commerce, Retail and wider marketing teams.

You'll identify key "hero" products, develop compelling campaigns around them and ensure they stand out across every relevant customer touchpoint - ultimately driving awareness, engagement and sales.

• Develop and deliver annual product marketing strategies and plans focused on commercial growth.
• Identify priority and "hero" products and create compelling marketing stories around them.
• Translate product features into clear, engaging customer benefits.
• Lead product marketing activity across retail stores, e-commerce, email and social channels.
• Work across emerging and fast-growing channels, including platforms such as TikTok Shop.
• Monitor consumer, retail and cultural trends to identify new opportunities.
• Use customer insights and sales data to measure campaign performance and continually optimise activity.
• Champion the use of AI and new technologies to improve marketing productivity and performance.
• Work closely with Buying, E-commerce, Retail and other internal teams to deliver joined-up campaigns.
• Ensure all product marketing activity is commercially focused while maintaining a high standard of brand and content quality.

Profile

We're looking for an experienced product marketer who understands how to turn products into compelling customer propositions.

Essential Experience.

• Experience in retail product marketing with a track record of success (Retail and Product Marketing are essential)
• Strong commercial acumen and the ability to use sales and customer data to inform decisions.
• Experience delivering multi-channel marketing campaigns across both physical and digital environments.
• A strong understanding of how marketing can influence both in-store performance and online conversion.
• Excellent stakeholder management and influencing skills, with the confidence to challenge and bring teams together.
• A creative approach to product storytelling and content.
• A genuine interest in consumer behaviour, trends and emerging marketing channels.
• A high level of attention to detail and a strong instinct for quality.
• An interest in using AI and new technologies to improve marketing effectiveness.

Job Offer

• Salary - £60k to £70k + Bens
• Based in South London
• 4/5 days a week onsite

Reference 225694599