Area Sales Manager

Midlands - Field Based
£55,000-£45,000 including bonus
We're recruiting an Area Sales Manager for an established plumbing and heating merchant with a major branch network across the Midlands.
This is a field-based sales role focused on growing existing accounts, winning new customers and increasing sales across plumbing, heating and renewable products throughout the region.
Manage and grow a portfolio of trade customers across the Midlands
Develop relationships with plumbers, heating engineers and contractors
Identify and win new business across the territory
Increase spend and product penetration within existing accounts
Promote plumbing, heating and renewable product ranges
Conduct regular customer visits and account reviews
Identify upcoming projects and sales opportunities
Produce quotations and negotiate commercial terms
Work closely with local branches to develop regional sales
Support product launches and supplier initiatives
Monitor competitor activity and market opportunities
Manage your own territory, pipeline and sales targets
Field sales experience within plumbing, heating or HVAC
Merchant or distributor experience highly advantageous
Strong relationships with installers and contractors
Good knowledge of plumbing and heating products
Renewables / heat pump knowledge advantageous
Proven track record of developing existing accounts
Confident winning new business
Commercially driven and comfortable negotiating
Able to manage a large geographical territory independently
Full UK driving licence
£45,000-£55,000 basic
Uncapped / performance-related bonus
Company car
Pension
Company benefits
Product and sales training
Staff discounts
Long-term career progression
This is an excellent opportunity for an experienced Area Sales Manager, Business Development Manager or merchant sales professional who knows the Midlands plumbing and heating market.
You'll have an established branch network behind you while being given the autonomy to develop your territory, build contractor relationships and grow sales across both traditional heating and the developing renewables market.
Area Sales Manager → Regional Sales Manager → Head of Sales
WR HVAC | M&E are the #1 recruitment partner for HVAC and M&E vacancies across the UK, Europe, and the USA. We work with manufacturers, distributors, contractors, and service providers across the heating, ventilation, air conditioning, refrigeration, and building services sectors, recruiting for sales, management, engineering, and technical roles.
WR HVAC | M&E is acting as an Employment Agency in relation to this vacancy.